YOUR SPORT / YOUR COVERAGE
High quality digital video content and bespoke coverage of your sport - from real-time social media clips to multi-camera livestreams to complete digital content strategies.
We produce high quality event coverage, promotional features, interviews, or highlights to suit your social media, livestreaming, or TV broadcast objectives.FIND OUT MORE
Highlights and features
Real-time social media
We publish, archive, and manage your YouTube or White Label Channel content in a way that maximises its social and commercial impact.FIND OUT MORE
There’s a lot of video content out there, so to prevent yours becoming lost in the ether, it’s crucial to curate in the right way.
Whether you are looking to re-vitalise old archive or launch a new content strand, we can help you package and present it in a way that will maximise its impact.
We identify multiplatform markets across digital, print, broadcast, and social media, ensuring your content reaches the widest possible audience.FIND OUT MORE
Once you’ve established your video platform, it’s important to let people know your content is there. Seeding your content as widely as possible is the best way to generate and grow your reachable audience.
We can help you increase the media exposure of your event in a number of ways:
We develop digital content strategies that generate long-term fan engagement and convert your events into marketable products that activate commercial partnerships.FIND OUT MORE
Digital is now the public face of your organisation. Video is the key driver of online traffic. And content is king! Your digital video content is your product and engaging your digital audience should be an integral part of your marketing strategy. It should reflect your organisation’s professionalism, integrity, and ambition. But it should also reflect the vibrancy, passion, and humour of your fans.
We work with you to develop long-term content strategies that build sustainable audiences on social media and video platforms and that generate a buzz around your membership or audience.
Engaging fans across the world also provides a unique analysis into who your fans are and how they behave. This can be valuable in informing strategy and governance, and crucial in negotiations with commercial partners.
The long game for all SGBs and IFs in providing digital content is as a revenue stream. Whether it is by charging users directly or by attracting new or bigger commercial partners, presenting themselves as a marketable product worth investing in is the ultimate goal. Offering to “badge” events is no longer enough. Commercial partners look for opportunities to exploit sports fans’ passion and emotional connection. Digital video content can help you achieve this: active engagement activates sponsors. The long game for all SGBs and IFs, in providing digital content, is as a revenue stream.
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St. George’s Studios, 93-97 St. George’s Road, Glasgow, G3 6JA. Registered in Scotland No. SC403898.